Video Streaming on OTT
Video Streaming on OTT
Video Streaming on OTT
UI/UX
OTT
Media
Entertainment
Creative Design
Short Turnaround
Client:
Mobi - Tivo TV
Mobi - Tivo TV
Mobi - Tivo TV
Duration:
4 weeks
4 weeks
4 weeks
PROBLEM STATEMENT
PROBLEM STATEMENT
PROBLEM STATEMENT
In 2015, OTT streaming on TV screens was still in its early stages, with limited options for intuitive content discovery and seamless navigation. As streaming providers began expanding to larger screens, viewers encountered challenges in browsing and accessing content due to overly complex interfaces and layouts not optimized for TV use. Mobi-TivoTV needed a customized UX solution that would enhance content discovery and engagement while adapting to the specific needs of a TV screen interface. The challenge was to design an engaging, easy-to-navigate interface that allowed users to effortlessly explore a vast content library and access both live and on-demand programming. Additionally, creating an Electronic Program Guide (EPG) that was visually appealing and user-friendly on various screen sizes was essential. This UX solution aimed to provide a fluid, intuitive, and visually captivating experience that optimized the way Mobi-TivoTV's audience interacted with streaming content on their TV screens.
In 2015, OTT streaming on TV screens was still in its early stages, with limited options for intuitive content discovery and seamless navigation. As streaming providers began expanding to larger screens, viewers encountered challenges in browsing and accessing content due to overly complex interfaces and layouts not optimized for TV use. Mobi-TivoTV needed a customized UX solution that would enhance content discovery and engagement while adapting to the specific needs of a TV screen interface. The challenge was to design an engaging, easy-to-navigate interface that allowed users to effortlessly explore a vast content library and access both live and on-demand programming. Additionally, creating an Electronic Program Guide (EPG) that was visually appealing and user-friendly on various screen sizes was essential. This UX solution aimed to provide a fluid, intuitive, and visually captivating experience that optimized the way Mobi-TivoTV's audience interacted with streaming content on their TV screens.
OUR APPROACH
OUR APPROACH
OUR APPROACH
For Mobi-TivoTV’s OTT streaming platform, we implemented a user-centred design approach tailored to enhance content discovery and engagement on TV screens. We began with comprehensive research to understand the needs and behaviours of TV viewers, focusing on navigation preferences, content browsing habits, and usability challenges specific to larger screens in 2015. Insights from this research guided the design of visually engaging, responsive interfaces.
Throughout the project, we prioritized aesthetics and usability, conducting iterative testing to refine the interface and address pain points. The final design delivered a seamless, engaging, and visually appealing experience, ensuring Mobi-TivoTV’s audience could effortlessly discover and enjoy content on their TV screens, setting a benchmark for OTT services during that time.
For Mobi-TivoTV’s OTT streaming platform, we implemented a user-centred design approach tailored to enhance content discovery and engagement on TV screens. We began with comprehensive research to understand the needs and behaviours of TV viewers, focusing on navigation preferences, content browsing habits, and usability challenges specific to larger screens in 2015. Insights from this research guided the design of visually engaging, responsive interfaces.
Throughout the project, we prioritized aesthetics and usability, conducting iterative testing to refine the interface and address pain points. The final design delivered a seamless, engaging, and visually appealing experience, ensuring Mobi-TivoTV’s audience could effortlessly discover and enjoy content on their TV screens, setting a benchmark for OTT services during that time.
For Mobi-TivoTV’s OTT streaming platform, we implemented a user-centred design approach tailored to enhance content discovery and engagement on TV screens. We began with comprehensive research to understand the needs and behaviours of TV viewers, focusing on navigation preferences, content browsing habits, and usability challenges specific to larger screens in 2015. Insights from this research guided the design of visually engaging, responsive interfaces.
Throughout the project, we prioritized aesthetics and usability, conducting iterative testing to refine the interface and address pain points. The final design delivered a seamless, engaging, and visually appealing experience, ensuring Mobi-TivoTV’s audience could effortlessly discover and enjoy content on their TV screens, setting a benchmark for OTT services during that time.
CHALLENGES
CHALLENGES
CHALLENGES
Optimizing for Remote Control Navigation: Designing an intuitive interface that allowed users to efficiently browse and select content using a TV remote was challenging, requiring a careful balance of simplicity and functionality.
Adapting Layouts for Large Screens: Creating visually engaging and easy-to-read layouts on TV screens, where users sit at a distance, required strategic design choices in terms of font size, spacing, and visual hierarchy.
Seamless EPG Integration: Developing an Electronic Program Guide that offered intuitive access to both live and on-demand content was complex, as it needed to be visually clear, responsive, and easy to navigate across different screen sizes.
Optimizing for Remote Control Navigation: Designing an intuitive interface that allowed users to efficiently browse and select content using a TV remote was challenging, requiring a careful balance of simplicity and functionality.
Adapting Layouts for Large Screens: Creating visually engaging and easy-to-read layouts on TV screens, where users sit at a distance, required strategic design choices in terms of font size, spacing, and visual hierarchy.
Seamless EPG Integration: Developing an Electronic Program Guide that offered intuitive access to both live and on-demand content was complex, as it needed to be visually clear, responsive, and easy to navigate across different screen sizes.
Optimizing for Remote Control Navigation: Designing an intuitive interface that allowed users to efficiently browse and select content using a TV remote was challenging, requiring a careful balance of simplicity and functionality.
Adapting Layouts for Large Screens: Creating visually engaging and easy-to-read layouts on TV screens, where users sit at a distance, required strategic design choices in terms of font size, spacing, and visual hierarchy.
Seamless EPG Integration: Developing an Electronic Program Guide that offered intuitive access to both live and on-demand content was complex, as it needed to be visually clear, responsive, and easy to navigate across different screen sizes.
DESIGN SOLUTION
DESIGN SOLUTION
DESIGN SOLUTION
The final design solution for Mobi-TivoTV’s OTT platform delivered a seamless, visually engaging experience tailored for TV screens. We created dynamic, eye-catching featured banners to highlight trending and exclusive content, along with a flexible swim lane layout that enabled users to explore categories effortlessly. A custom Electronic Program Guide (EPG) provided intuitive, streamlined access to both live and on-demand content, enhancing the overall browsing experience. The design was optimized for remote control navigation, with large, clear visuals and an accessible interface that prioritized both aesthetics and usability. This solution allowed Mobi-TivoTV’s audience to discover and engage with content in an intuitive and enjoyable way.
The final design solution for Mobi-TivoTV’s OTT platform delivered a seamless, visually engaging experience tailored for TV screens. We created dynamic, eye-catching featured banners to highlight trending and exclusive content, along with a flexible swim lane layout that enabled users to explore categories effortlessly. A custom Electronic Program Guide (EPG) provided intuitive, streamlined access to both live and on-demand content, enhancing the overall browsing experience. The design was optimized for remote control navigation, with large, clear visuals and an accessible interface that prioritized both aesthetics and usability. This solution allowed Mobi-TivoTV’s audience to discover and engage with content in an intuitive and enjoyable way.
The final design solution for Mobi-TivoTV’s OTT platform delivered a seamless, visually engaging experience tailored for TV screens. We created dynamic, eye-catching featured banners to highlight trending and exclusive content, along with a flexible swim lane layout that enabled users to explore categories effortlessly. A custom Electronic Program Guide (EPG) provided intuitive, streamlined access to both live and on-demand content, enhancing the overall browsing experience. The design was optimized for remote control navigation, with large, clear visuals and an accessible interface that prioritized both aesthetics and usability. This solution allowed Mobi-TivoTV’s audience to discover and engage with content in an intuitive and enjoyable way.
