Find your EVEREST.
Find your EVEREST.
Find your EVEREST.
UI/UX
Mobile
E-Commerce
Design Strategy
Redesign
Design Library
Client:
Everest
Everest
Everest
Duration:
4 weeks
4 weeks
4 weeks
PROBLEM STATEMENT
PROBLEM STATEMENT
PROBLEM STATEMENT
The existing website for an outdoor gear retailer was not optimized for mobile users, limiting the brand’s ability to provide a smooth and immersive shopping experience for outdoor enthusiasts. The challenge was to transform the website into a mobile app that would not only capture the adventurous spirit of camping, hunting, and exploration but also provide an intuitive, mobile-first e-commerce experience. The goal was to create a seamless, engaging app that allowed users to easily browse, compare, and purchase outdoor gear while ensuring an experience that embodied the brand’s theme of adventure.
The existing website for an outdoor gear retailer was not optimized for mobile users, limiting the brand’s ability to provide a smooth and immersive shopping experience for outdoor enthusiasts. The challenge was to transform the website into a mobile app that would not only capture the adventurous spirit of camping, hunting, and exploration but also provide an intuitive, mobile-first e-commerce experience. The goal was to create a seamless, engaging app that allowed users to easily browse, compare, and purchase outdoor gear while ensuring an experience that embodied the brand’s theme of adventure.
OUR APPROACH
OUR APPROACH
OUR APPROACH
We adopted a user-centred design approach, beginning with user research to understand the behaviours, needs, and preferences of outdoor enthusiasts. We conducted surveys and in-depth interviews to identify pain points in the existing website experience and gain insights into how users engage with outdoor shopping apps. Armed with this data, we defined key user personas and mapped out their journeys to ensure the app design addressed their most important needs—easy navigation, efficient product comparison, and quick, secure purchasing.
Next, we focused on information architecture (IA), organizing the content to be easily discoverable and intuitive on mobile screens. This involved creating a simple, intuitive flow where users could easily browse gear categories, view product details, and make quick comparisons. We employed wireframing to explore layout options and iterated through multiple versions to determine the most user-friendly design. For visual design, we used the "Find Your Everest" theme, incorporating vibrant imagery and strong visual elements that reflected the spirit of outdoor adventure.
To ensure usability, we utilized prototyping to test various design concepts with real users, gathering feedback on navigation, ease of use, and visual appeal. Based on the results, we refined the designs, focusing on simplifying the e-commerce flow and streamlining the checkout process to minimize steps and friction.
We adopted a user-centred design approach, beginning with user research to understand the behaviours, needs, and preferences of outdoor enthusiasts. We conducted surveys and in-depth interviews to identify pain points in the existing website experience and gain insights into how users engage with outdoor shopping apps. Armed with this data, we defined key user personas and mapped out their journeys to ensure the app design addressed their most important needs—easy navigation, efficient product comparison, and quick, secure purchasing.
Next, we focused on information architecture (IA), organizing the content to be easily discoverable and intuitive on mobile screens. This involved creating a simple, intuitive flow where users could easily browse gear categories, view product details, and make quick comparisons. We employed wireframing to explore layout options and iterated through multiple versions to determine the most user-friendly design. For visual design, we used the "Find Your Everest" theme, incorporating vibrant imagery and strong visual elements that reflected the spirit of outdoor adventure.
To ensure usability, we utilized prototyping to test various design concepts with real users, gathering feedback on navigation, ease of use, and visual appeal. Based on the results, we refined the designs, focusing on simplifying the e-commerce flow and streamlining the checkout process to minimize steps and friction.
We adopted a user-centred design approach, beginning with user research to understand the behaviours, needs, and preferences of outdoor enthusiasts. We conducted surveys and in-depth interviews to identify pain points in the existing website experience and gain insights into how users engage with outdoor shopping apps. Armed with this data, we defined key user personas and mapped out their journeys to ensure the app design addressed their most important needs—easy navigation, efficient product comparison, and quick, secure purchasing.
Next, we focused on information architecture (IA), organizing the content to be easily discoverable and intuitive on mobile screens. This involved creating a simple, intuitive flow where users could easily browse gear categories, view product details, and make quick comparisons. We employed wireframing to explore layout options and iterated through multiple versions to determine the most user-friendly design. For visual design, we used the "Find Your Everest" theme, incorporating vibrant imagery and strong visual elements that reflected the spirit of outdoor adventure.
To ensure usability, we utilized prototyping to test various design concepts with real users, gathering feedback on navigation, ease of use, and visual appeal. Based on the results, we refined the designs, focusing on simplifying the e-commerce flow and streamlining the checkout process to minimize steps and friction.
CHALLENGES
CHALLENGES
CHALLENGES
Mobile Optimization: Transitioning the website into a mobile app meant addressing challenges related to responsiveness and ensuring the app’s performance was optimized for various mobile devices. This included adapting complex website features to work smoothly on smaller screens.
Capturing the Brand's Adventure Spirit: Balancing functional design with a strong visual identity was essential. We needed to ensure the app conveyed the sense of adventure and exploration, while still providing an intuitive, straightforward shopping experience without overwhelming users with clutter.
Seamless E-Commerce Integration: Ensuring a seamless, intuitive e-commerce flow that allowed users to easily compare products, check out, and complete their purchase was critical. The challenge was to streamline the process without sacrificing functionality or user engagement.
Mobile Optimization: Transitioning the website into a mobile app meant addressing challenges related to responsiveness and ensuring the app’s performance was optimized for various mobile devices. This included adapting complex website features to work smoothly on smaller screens.
Capturing the Brand's Adventure Spirit: Balancing functional design with a strong visual identity was essential. We needed to ensure the app conveyed the sense of adventure and exploration, while still providing an intuitive, straightforward shopping experience without overwhelming users with clutter.
Seamless E-Commerce Integration: Ensuring a seamless, intuitive e-commerce flow that allowed users to easily compare products, check out, and complete their purchase was critical. The challenge was to streamline the process without sacrificing functionality or user engagement.
Mobile Optimization: Transitioning the website into a mobile app meant addressing challenges related to responsiveness and ensuring the app’s performance was optimized for various mobile devices. This included adapting complex website features to work smoothly on smaller screens.
Capturing the Brand's Adventure Spirit: Balancing functional design with a strong visual identity was essential. We needed to ensure the app conveyed the sense of adventure and exploration, while still providing an intuitive, straightforward shopping experience without overwhelming users with clutter.
Seamless E-Commerce Integration: Ensuring a seamless, intuitive e-commerce flow that allowed users to easily compare products, check out, and complete their purchase was critical. The challenge was to streamline the process without sacrificing functionality or user engagement.
DESIGN SOLUTION
DESIGN SOLUTION
DESIGN SOLUTION
We delivered a mobile app that combined user-friendly navigation, optimized mobile performance, and engaging visuals that aligned with the brand’s adventurous spirit. Using personas and journey mapping, we designed a smooth user flow that made product discovery and comparison intuitive. The app featured a vibrant, dynamic design that reflected the “Find Your Everest” theme while prioritizing simplicity in the shopping experience. We created a seamless e-commerce flow by streamlining the checkout process to reduce friction, making it quick and easy for users to purchase gear with minimal steps. With constant user feedback and iterative design, the final app was highly optimized, offering an engaging, efficient, and visually captivating experience for outdoor enthusiasts on the go.
We delivered a mobile app that combined user-friendly navigation, optimized mobile performance, and engaging visuals that aligned with the brand’s adventurous spirit. Using personas and journey mapping, we designed a smooth user flow that made product discovery and comparison intuitive. The app featured a vibrant, dynamic design that reflected the “Find Your Everest” theme while prioritizing simplicity in the shopping experience. We created a seamless e-commerce flow by streamlining the checkout process to reduce friction, making it quick and easy for users to purchase gear with minimal steps. With constant user feedback and iterative design, the final app was highly optimized, offering an engaging, efficient, and visually captivating experience for outdoor enthusiasts on the go.
We delivered a mobile app that combined user-friendly navigation, optimized mobile performance, and engaging visuals that aligned with the brand’s adventurous spirit. Using personas and journey mapping, we designed a smooth user flow that made product discovery and comparison intuitive. The app featured a vibrant, dynamic design that reflected the “Find Your Everest” theme while prioritizing simplicity in the shopping experience. We created a seamless e-commerce flow by streamlining the checkout process to reduce friction, making it quick and easy for users to purchase gear with minimal steps. With constant user feedback and iterative design, the final app was highly optimized, offering an engaging, efficient, and visually captivating experience for outdoor enthusiasts on the go.
