The OOB Streaming Solution
The OOB Streaming Solution
The OOB Streaming Solution
UI/UX
OTT
Media
Multiple Platforms
Template Design
Client:
Chek+
Chek+
Chek+
Duration:
4 weeks
4 weeks
4 weeks
PROBLEM STATEMENT
PROBLEM STATEMENT
PROBLEM STATEMENT
Chek+, an OTT service provider, faced the challenge of offering a consistent, high-quality user experience across multiple devices, including TV, mobile, and web. Their existing platform lacked a cohesive visual identity and intuitive interface, which impacted user engagement and content discovery. The goal was to deliver a tailored UX design that would enhance user satisfaction, improve navigation, and differentiate the brand in a competitive OTT market.
Chek+, an OTT service provider, faced the challenge of offering a consistent, high-quality user experience across multiple devices, including TV, mobile, and web. Their existing platform lacked a cohesive visual identity and intuitive interface, which impacted user engagement and content discovery. The goal was to deliver a tailored UX design that would enhance user satisfaction, improve navigation, and differentiate the brand in a competitive OTT market.
OUR APPROACH
OUR APPROACH
OUR APPROACH
To tackle this, we began by understanding the client’s needs and user expectations through extensive research and collaboration. Our strategy focused on customizing the Out-of-Box (OOB) platform to create a fully tailored user interface (UI) that aligned with the brand’s vision and user needs. We prioritized a seamless experience, ensuring that content discovery and interactions were consistent across all platforms—TV, mobile, and web. By refining the navigation flow and introducing a unique visual identity, we set out to improve user engagement and ensure a polished experience that users could easily navigate.
To tackle this, we began by understanding the client’s needs and user expectations through extensive research and collaboration. Our strategy focused on customizing the Out-of-Box (OOB) platform to create a fully tailored user interface (UI) that aligned with the brand’s vision and user needs. We prioritized a seamless experience, ensuring that content discovery and interactions were consistent across all platforms—TV, mobile, and web. By refining the navigation flow and introducing a unique visual identity, we set out to improve user engagement and ensure a polished experience that users could easily navigate.
To tackle this, we began by understanding the client’s needs and user expectations through extensive research and collaboration. Our strategy focused on customizing the Out-of-Box (OOB) platform to create a fully tailored user interface (UI) that aligned with the brand’s vision and user needs. We prioritized a seamless experience, ensuring that content discovery and interactions were consistent across all platforms—TV, mobile, and web. By refining the navigation flow and introducing a unique visual identity, we set out to improve user engagement and ensure a polished experience that users could easily navigate.
CHALLENGES
CHALLENGES
CHALLENGES
Consistency Across Multiple Devices: Ensuring a seamless experience across TV, mobile, and web platforms was a key challenge. Each device has its own unique constraints and user behaviour, making it difficult to maintain consistency while optimizing for usability on different screen sizes and input types.
Customizing the Out-of-Box Platform: Adapting an OOB platform to meet the specific design and functionality needs of Chek+ was complex. We had to work within the limitations of the existing platform while still achieving a high level of customization to deliver a unique user experience.
Enhancing Content Discovery: The OTT market is crowded, and users expect easy access to their favourite content. Making content discovery intuitive and engaging was critical, especially with large libraries and the need for personalized recommendations.
Consistency Across Multiple Devices: Ensuring a seamless experience across TV, mobile, and web platforms was a key challenge. Each device has its own unique constraints and user behaviour, making it difficult to maintain consistency while optimizing for usability on different screen sizes and input types.
Customizing the Out-of-Box Platform: Adapting an OOB platform to meet the specific design and functionality needs of Chek+ was complex. We had to work within the limitations of the existing platform while still achieving a high level of customization to deliver a unique user experience.
Enhancing Content Discovery: The OTT market is crowded, and users expect easy access to their favourite content. Making content discovery intuitive and engaging was critical, especially with large libraries and the need for personalized recommendations.
Consistency Across Multiple Devices: Ensuring a seamless experience across TV, mobile, and web platforms was a key challenge. Each device has its own unique constraints and user behaviour, making it difficult to maintain consistency while optimizing for usability on different screen sizes and input types.
Customizing the Out-of-Box Platform: Adapting an OOB platform to meet the specific design and functionality needs of Chek+ was complex. We had to work within the limitations of the existing platform while still achieving a high level of customization to deliver a unique user experience.
Enhancing Content Discovery: The OTT market is crowded, and users expect easy access to their favourite content. Making content discovery intuitive and engaging was critical, especially with large libraries and the need for personalized recommendations.
DESIGN SOLUTION
DESIGN SOLUTION
DESIGN SOLUTION
We created a customized, cohesive user interface that delivered a seamless, intuitive experience across all devices. By designing clear, consistent navigation and simplifying the user flow, we ensured that users could easily discover and consume content, whether they were on TV, mobile, or web. The visual identity was revamped to align with the brand’s personality, using bold graphics, colours, and typography to set Chek+ apart from competitors. The result was an engaging, polished experience that improved user retention and satisfaction. Additionally, the platform’s content discovery features were optimized to enhance usability, making it easy for users to browse, search, and access their favourite shows and movies effortlessly.
We created a customized, cohesive user interface that delivered a seamless, intuitive experience across all devices. By designing clear, consistent navigation and simplifying the user flow, we ensured that users could easily discover and consume content, whether they were on TV, mobile, or web. The visual identity was revamped to align with the brand’s personality, using bold graphics, colours, and typography to set Chek+ apart from competitors. The result was an engaging, polished experience that improved user retention and satisfaction. Additionally, the platform’s content discovery features were optimized to enhance usability, making it easy for users to browse, search, and access their favourite shows and movies effortlessly.
We created a customized, cohesive user interface that delivered a seamless, intuitive experience across all devices. By designing clear, consistent navigation and simplifying the user flow, we ensured that users could easily discover and consume content, whether they were on TV, mobile, or web. The visual identity was revamped to align with the brand’s personality, using bold graphics, colours, and typography to set Chek+ apart from competitors. The result was an engaging, polished experience that improved user retention and satisfaction. Additionally, the platform’s content discovery features were optimized to enhance usability, making it easy for users to browse, search, and access their favourite shows and movies effortlessly.
